We’ve all had a tough couple of years, so why not start a bold, fresh marketing strategy? Pay-per-click (PPC) is a great way to kick the COVID blues away and jump start your practice growth. Not sure what PPC is or where to start? Not to worry, Clue Dental Marketing has PPC management services to help you navigate this system. But first, let’s review some basics.
What is Pay-per-click?
Pay-per-click is a marketing option in which advertisers bid on certain keywords in order for their clickable ads to appear at the top of Google and Bing search results. Pay-per-click is a great tool that many of our clients use to get new dental patients immediately from their website. Pay-per-click differs from SEO in that you pay for every click in order to get your dental website at the top of search results (whereas SEO tries to get you towards the top without paying a fee per click).
Benefits:
- Measurable and easy to track: Stats are easily available, providing information on how your campaigns are preforming and how much your ROI is. For example, you will be able to see performance details such as number of impressions, clicks, and conversions.
- Quick: You will see the impact of your PPC efforts almost immediately. Unlike SEO, PPC marketing doesn’t take as much time or attention to enhance your ranking and traffic.
- Targeting: When comparing PPC to other marketing channels such as email and organic social, PPC has the advantage of targeting people outside of your already existing followers or customer lists. In other words, it allows you to reach a wider audience to find prospective patients. You can pick your audience according to demographics like location, language and device.
- Valuable Marketing Data: Information gained from PPC such as impressions, clicks, and conversion date for each keyword can be used to establish SEO strategy and content marketing efforts.
- Cost Effective: With PPC you initially have to make a small investment. However, a big advantage of using pay-per-click advertising is that you will not be charged until someone actually clicks on your ad and is redirected to your landing page. You also decide how much you would like to pay for each campaign making it suitable for all budgets, although the more you pay, the greater the outcome you will likely see.
- Control: PPC allows you to choose from a wide range of targeting options. You can target certain zip codes, demographics, devices, keywords, and more!
Ready to gain more dental patients? Clue offers pay-per-click management meaning we assemble, fine-tune and maintain what often turns out to be fairly complex campaigns. We use the best practices we’ve honed based on experience. This means you don’t have to worry about learning how to use the pay-per-click systems yourself!
To find out more about our current website programs and online marketing services, please contact a Clue representative today!